Common questions

Our app is designed for merchants who carry many variants of similar products under different SKUs. We highly recommend that you substitute like-for-like variants—any differences between the substituted items should be imperceptible to your customers. This ensures consistency and helps maintain trust in your store's quality and transparency.

Merchants should always behave ethically when using Substitutions. Customers expect that the product they receive matches their expectations and descriptions accurately. Misleading substitutions could lead to customer dissatisfaction, returns, and a damaged reputation.

If you're ever unsure whether a substitution is appropriate, we encourage you to reach out to us. Our team is here to assist you in making the right decisions for your store and ensuring the best possible customer experience.

Setting up substitution groups can minimize missed sales opportunities and ensure your customers always have an available option, improving overall satisfaction.